A focus group discussion is a qualitative data collection method that engages 6 to 12 people—with shared characteristics pertinent to the specific discussion topic—and is led by a trained facilitator. You will also uncover information that will merit further investigation. Historically this was heavily slanted towards generating a focus group discussion aimed at gaining insight into products and services. The group's composition and the group discussion should be carefully planned to create a nonthreatening environment, so that participants feel free to talk openly and give honest opinions. It is a form of qualitative research where questions are asked about their perceptions attitudes, beliefs, opinion or ideas. Focus Groups are an effective method for producing a more inclusive feasibility study and allow you to reach out to many more constituents than would ordinarily be possible. Many organizations use focus groups to leverage employee survey results. The researcher or interviewer poses questions to expose respondents to a more open discussion about their insights, motivations, reasons and preferences. Wall posters state the FGD topic, objectives and questions (photo by P. van Eeuwijk). You should have a topic guide or discussion guide, which it sounds like you have. Your topic guide is a series of questions and prompts to help you facilitate discussion during your focus group. Focus group discussion is a form of qualitative research method in which the interviewer (also called the moderator) asks research participants specific questions about a topic or an issue in a group discussion. Focus groups are a way to discover demographic-relevant information through an interactive group sessions that is run by a facilitator. There are only a few basic rules to keep in mind while participating today: Over 150+ Great Icebreakers Questions. We are looking for relevant information, topics, and discussion points raised, but not a word-for-word Asking the best focus group questions will garner an additional layer of insights above and beyond your feasibility study interviews. A focus group is best defined as a small group of carefully selected participants who contribute to open discussions for research. A good focus group interview guide consists of 20 questions or fewer (CPRC, 2003), and proceeds logically from one topic to another and from the general to the specific. According to the Society for Human Resource Management (SHRM), the key to question design is specificity: “Questions should be designed to solicit the views of participants regarding specific issues. The goal of today’s meeting is to understand if the internal communications and news you currently receive is effective, relevant and valuable to you. Focus groups, unlike individual interviews, provide the added dimension of the interactions among members. A focus group discussion (FGD) is a good way to gather together people from similar backgrounds or experiences to discuss a specific topic of interest. Learn how a focus group contributes to open discussions in a research community. Examples of suitable focus group questions include: Engagement questions prompt factual responses, are non-threatening and can be good ice-breakers to encourage participants: • Has anyone participated in a focus group before? focus group discussions, outside of the session. Through a focus group, you can learn about users’ attitudes, beliefs, desires, and reactions to concepts. Focus Group Discussion (FGD)? Below are sample questions categorized as appropriate for opening, generating further discussion, and/or concluding a focus group around the topic of local news. E. The facilitator will begin the focus group with an introductory statement and by leading the full group through several discussion questions (see introduction (page 14) and questions (page15)). A focus group is a small, but demographically similar group of people and whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population. Pre-testing the guide with ‘mock’ focus groups is essential in order to ensure that the questions are clear and likely to stimulate discussion. Explore the latest questions and answers in Focus Group Discussions, and find Focus Group Discussions experts. ( 1998 ) and Litosseliti ( 2004 ), the facilitator must have a set of skills and techniques to ensure that the issues under discussion are addressed comprehensively. It might be possible that What a focus group most certainly shouldn’t be is a group chat without direction or it will quickly disintegrate into a pointless mess. F. The small group leaders will then facilitate and moderate a discussion at each table (see questions … Through the focus group discussions, you will discover information that will help you identify steps you can take to improve college practices that affect student success. Guided by a moderator, groups of participants gain insight into issues and topics. Focus group discussion with men in Dar es Salaam, Tanzania, about the use of health services during pregnancy and Focus groups use a facilitator and a semi-structured interview process to prompt discussion among a group of people. Explore steps to conduct a focus group, the role of the moderator, focus group questions… If you are looking for what if questions, icebreaker questions for small groups, group questions, funny conversation topics, and more. Instead of a traditional survey which offers specific question and answer options, the focus group allows participants to speak freely about the ideas presented and offer their opinions in a way that supports what the survey is attempting to discover. Responses given in a focus group are verbal, open-ended, relatively broad and qualitative. In what follows 6 or 7 main themes have been identified. Questions to Ask a Diversity and Inclusion Focus Group March 27, 2017 by Felicity Menzies Diversity and inclusion focus groups offer an opportunity to gather valuable information on the issues and challenges facing diverse talent in an organisation. This article talks about the 5 steps to conduct a focus group, the role of the moderator, focus group questions, sampling methods to derive the audience for a focus group … A focus group discussion (FGD) is a qualitative tool in a group interview format that brings together specific programme stakeholders for a discussion around topics related to the change in girls as a result of the programme they are in. Icebreaker Questions for Amazing Group Discussion. A focus group is a small-group discussion guided by a leader or moderator. Focus groups are often used as a tool to improve employee engagement . Focus group discussions are facilitated by researchers and marketers and are ideally conducted in small groups consisting of 4 to 8 participants.. Focus Groups are primarily utilized to generate qualitative research. Focus groups are a traditional market research technique. Engagement • October 28, 2018 Effective Focus Group Questions. Focused Group Discussion. A focus group is a small-group discussion guided by a trained leader. A focus group is a moderated discussion that typically involves 5 to 10 participants. According to Morgan et al. It is used to learn more about opinions on a designated topic, and then to guide future action. Understanding Focus Groups. How a Focus Group Differs from a Usability Test or Contextual Interview. Taking a deeper look at this definition, there are some key terms that should be clarified: General questions for focus groups In general it is suggested that no more than 10 or 12 general questions are asked during Focus Groups. Coronavirus disease (COVID-19) focus group discussion guide for communities About This guide for risk communication and community engagement, from UNICEF and the International Federation of Red Cross and Red Crescent Societies (IFRC), helps practitioners run focus group discussions with communities to find out perceptions and questions surrounding the coronavirus disease (COVID-19). Focus groups are facilitated group discussions. Each group participant shares as prompted by a set of questions asked by the moderator or facilitator. The facilitator is the person guiding the discussion. Similar to a survey, a focus groups used to help you learn what your members or customers think about your products, services, processes or brand and to guide your future product development or marketing. A moderator or interviewer facilitates the discussion and creates an environment that promotes the … A good moderator will make sure that the group discussion stays on topic, that all focus group questions are covered, and that vocal group members don’t monopolize the conversation. During a focus group, discussion information is shared with a group of six to 10 participants to solicit their feedback through focused questions. A focus group discussion involves gathering people from similar backgrounds or experiences together to discuss a specific topic of interest. The group of participants is guided by a moderator (or group facilitator) who introduces topics for discussion and helps the group to participate in a lively and natural discussion amongst themselves. Opening Remarks (2 Minutes) Thanks for coming today. Focus group participant category: _____ Date/time of focus group: _____ Instructions to moderators and note takers: Thank you for agreeing to conduct a focus group on behalf of the College/School Diversity and Inclusion Committee. A focus group is where a group of people (around 4 to 12) are asked questions about their experiences and opinions on particular topics. In an employee focus group, employees take part in a guided discussion on a particular topic. QUESTIONS TO ASK A DIVERSITY AND INCLUSION FOCUS GROUP Published on March 13, 2017 March 13, 2017 • 165 Likes • 28 Comments Focus on facilitator skills: Focus group discussion relies on facilitators or moderators to guide the group's discussion (Berg, 1989; Morgan, 1996). Focus group discussion with elderly participants about ageing, health and care in Tahuna (North Sulawesi), Indonesia. A focus group is a gathering of stakeholders who are selected to participate in a planned discussion intended to uncover perceptions about a particular topic in a non-threatening environment. Within each theme we have tried to address what are the possible sub-questions depending on group’s answers. A focus group usually consists of 5-12 individuals who all possess certain characteristics pertaining to the topic of the group. Focus group discussions help people from similar backgrounds or experiences discuss a specific topic. Focus group discussions are an effective way to gather input on a selected topic, feedback on the launch of a new program and possible impacts on stakeholders. If the latter happens, it can tarnish the data, so encourage timid participants to talk by explicitly asking for their opinions and requesting clarification and elaboration when necessary. Carry out a focus group study if you want to understand people’s views and experiences. Focus Group Discussion Guide Sample I. Each moderator’s guide should include a list of questions carefully tailored and ordered from general to specific.